Web Leads HQ — Erick Johnson

Built and ready to pitch

2 sites

01Angel's Fabrics & Upholstery Built

Fort Worth & Grapevine · Upholstery + 675-SKU fabric store · Owner Angel Montalvo, son Luis runs front of house

Open preview ↗ 817-609-6503

The pitch — 9 verifiable defects

Footer email is misspelled — upholsteryanges@, missing the L. Every lead from that page bounces.
Schema still has the OLD address (5136 Jacksboro) and an old phone. Actively misinforming Google.
Displays a "BBB Accredited" badge they haven't earned. A+ rating is real; accreditation isn't.
Grapevine ZIP is wrong — 75051 is Grand Prairie, should be 76051.
675-product fabric store isn't in the navigation. Their biggest asset, hidden.
No <h1> on the homepage.
Serving 19 MB photographs. Rebuild ships the same photos at 21 MB total, down from 285 MB.
78 gallery photos, zero alt text.
Modern Art Museum of Fort Worth is a client — and it's an unlabeled JPEG.

Open with: the misspelled email. It's a gift, not a pitch, and it earns the next thirty seconds honestly.

Current setup & spend

Platform: Wix
Host / DNS: Wix (Pepyaka)
Registrar: Wix.com Ltd.
Domain age: Since May 2017
Email: No MX — Hotmail
Store: 675 products
Est. spend: $470–570/yr

Reputation

Google: 4.9 ★ · 206 reviews
Yelp: 4.9 ★ · 22
BBB: A+ (not accredited)
Tenure: 3 generations, 35 yrs

Recommended: $1,500 + $35/mo
Floor: $1,000 + $25/mo

02BMC Piano Service Built

Southlake · Piano tuning, repair & restoration · Owner Brandon Carter · No email address exists — phone/text only

Open preview ↗ 214-289-6311

The pitch

A whole page of his site is his web designer's advertisement. /business-partners/ is in his nav and lists 13 of the agency's other clients — a chiropractor, a mushroom supply company — with 17 outbound links off his domain.
His navigation says "Forth Worth" — on all 10 pages.
The Services page is empty. In the main nav, contains the word "Services" and nothing else.
His name appears three ways, incl. "BMC Piano tuning Service" in all 84 page titles.
His homepage hero is an AI-generated piano with no keyboard. Floating lid prop, glass leg, melted bench.
No tel: link anywhere. On a phone the number isn't tappable.
No contact form. No email address. No booking.
Pinch-zoom disabled — WCAG failure, for an older affluent audience.
Southlake page — his own town, best market — orphaned from the nav, meta says "Fort Worth".
A $100k restored 1888 Hamburg Steinway is filed as a blog post.
He publishes his prices. Almost nobody in the trade does.

Open with: the un-tappable phone number, then ask if he's looked at the Business Partners page lately. He may not know it's there.

Current setup & spend

Platform: WordPress + Divi
Host: SiteGround
Registrar: GoDaddy
Domain age: Since Apr 2013
Email: SiteGround (incl.)
Agency: A List Design Studio
Est. spend: $240–390/yr

⚠️ Unknown: is he on a monthly retainer with the agency? Refreshed the site twice in 2026. Ask.

Reputation

Google: 5.0 ★ · 5 reviews
Angi: 5.0 ★ · 1
PTG / RPT: Not a member
Pricing: $150–225 / $225–300

Recommended: $900 + $25/mo
Flat option: $1,200

Pipeline

7 researched, not yet built

#	Business	City	Reputation	Current site	The hook
04	Bill's Upholstery & Glass 817-261-2266	Arlington	4.4 ★ · 49	Thryv / Divi, clip-art icons	50+ yrs, 3 generations. Owner email is @mindspring.com — a 1996 ISP.
05	DoLittle's Appliance 972-286-9672	Dallas (Pleasant Grove)	4.2 ★ · 119	Thryv template	Family-owned since '83. Both owners active, direct email published for Kevin.
06	Dow Art Galleries 817-332-3437	Fort Worth (Camp Bowie)	A+ BBB, strong	Thryv, stock photography	Fort Worth's oldest gallery — since 1935, 3rd generation — presented like a franchise.
07	Mann's Art and Frame 214-528-1010	Dallas (Oak Lawn)	4.5 ★ · 25	Squarespace, untouched	Newest award listed is from 2013. Gmail address = no in-house tech.
08	Blue Bonnet Bakery 817-731-4233	Fort Worth (Camp Bowie)	~3.5 ★ · 164 (mixed)	Custom PHP, fixed-width	Since 1934 and the site still lists a fax number. Weaker reputation — verify first.
09	M&M Upholstery 214-391-4085	Dallas (Medical District)	3.0 ★ · 2 ⚠️	Generic WordPress, Yahoo email	66 yrs, 4th generation taking over — good moment, but no online reputation to leverage.
10	Pet Palace 972-208-3530	Plano	3.5 ★ · 13 ⚠️	GoDaddy Website Builder	Renting a template monthly — easy cost-savings pitch, but weakest reputation on the list.

Geography: Dow, Blue Bonnet and Angel's are all within a few miles on Camp Bowie / west Fort Worth — one trip could cover three in-person pitches. Mann's is the closest to home.

Pattern worth knowing: roofers, HVAC, tree service and pest control are already over-marketed — skip them. The vein is high-craft generational trades: upholstery, framing, appliance repair, piano tuning, old bakeries. Tells are searchable — wixstatic.com in the source, a dead agency credit, a fax number, an @mindspring or @yahoo owner email.

How this runs

the repeatable bit

01Lead with the gift

Open every call with something broken that costs them money and costs you nothing to mention. A misspelled email, an un-tappable phone number, a domain about to expire. Then stop talking.

02Build it before you ask

Don't describe what you'd do. The mockup is the pitch. Their photos, their copy, their logo — arranged so their reputation actually shows.

03Get it on their phone

Goal of call one is the link in their hand while you're still talking. Never offer to email it — text it before you hang up.

04Never invent proof

No fabricated testimonials, no unverified credentials, no badges they haven't earned. Every review on every mockup is verbatim and sourced.

Full pitch + call sheets live on Desktop: ~/Desktop/Angels Upholstery/OUTREACH.md · ~/Desktop/BMC Piano/OUTREACH.md

Small-business site rebuilds

Built and ready to pitch

01Angel's Fabrics & Upholstery Built

The pitch — 9 verifiable defects

Current setup & spend

Reputation

02BMC Piano Service Built

The pitch

Current setup & spend

Reputation

Pipeline

How this runs